If you are a freelance anything: writer, photographer, PR representative or DJ, it’s a good idea to have a blog to showcase your expertise and bump up your content marketing efforts. If you want people to trust your experience and skillset, there’s no better way to continually demonstrate that with a blog.
Freelance/blogging is an extremely powerful combination for anyone wanting to create independent sources of income. Of course, there are other ways to make income aside from a job but if you are low on capital, an internet-based business could be your best bet. So far, pairing a blog with other services like writing and virtual admin services has helped me consistently earn $3k-$5k from home part-time.
The fact of the matter is if you do not have a blog for your business, you are doing yourself a disservice. Let’s talk about the top 5 reasons you should start a blog to support and grow your freelance business.
1) Establishing Authority with a Blog
Regardless of your niche (whether it is something popular like fitness or crafting OR something obscure like flipping memorabilia from the latter half of the 1990’s), a blog is a great way to show people that you know your industry inside and out.
Whether you are in fitness or crafting, having a blog with regularly updated content shows that you know your industry and are constantly mulling over up-to-date developments in your field. You’ll look like an expert, talking about relevant news and giving your opinion on industry trends. Once you become a trusted expert in your niche, you never know what opportunities will arise. regular contributors and guests on major publications (including tv segments, radio interviews, and speaking at conferences around the globe).
Experts can become regular contributors and guests for major publications (including tv segments, radio interviews, and speaking at conferences around the globe).
Pro Tip: Brainstorm a list of at least 50 articles you can write that are relevant to your niche. Start a blog and plan to write a new blog post each week. Even if you skip a week here and there you will still be light years ahead of most of your competition.
2) Add Value & Build Trust with a Blog
In addition to establishing authority in your niche, having a blog provides you with ample opportunities to provide value to your audience. Obviously, you can write blog posts that are designed to help your readers with questions or problems that they may have. However, that is just the tip of the iceberg.
You can create webinars, record videos, record audio files, write ebooks, create courses, design printables, or even create an entire resource library. Make a concerted effort to transform your blog into the ultimate one-stop-shop for your audience.
Pro Tip: Think of content you can create to provide value to your audience. Think outside of the box. If you have a community in place already, ask them directly what they would like to see from you. Once you have this info, give the people what they want!
3) It Allows You to Showcase Your Work
Your blog can also be the perfect place to show off your skills, knowledge, and experience. Whether it’s a blog post, client testimonials, or a portfolio, your internet home can show potential clients what you can really do.
Pro Tip: Create a page on your blog or website where potential clients can find you and book you. Many freelancers label this page in different ways:
- Work with me
- About me
- Book me
- Pick my brain
Don’t forget to add your contact details so clients can reach out to you once they see your great work!
4) Social Proof with a Blog
A blog can also provide you with another form of testimonial – social proof. As online influencers are being taken more seriously, brands and businesses are really starting to pay attention to social influence. As a freelance writer, I have been able to secure high profile writing gigs because of my following. Editors and other people in the position to hire are looking at these numbers and making calculated decisions to achieve their goals around online reach and impact. If you are able to show them that you have a large or active following in your niche, they take that into consideration.
Pro Tip: In addition to writing quality content on your blog, look for opportunities to share your content via guest posts, spotlights, and podcast interviews. Your goal should always be to provide value to audiences and then direct people to your blog so that they can continue to connect with you.
5) Generating Extra Income with a Blog
One of the big perks of blogging is that it can be a great way to add to your bottom line. In fact, I’ve been able to increase my income with a combination of freelance writing and online income. There are many ways you can monetize your online presence including:
- Affiliate marketing– promote, sell and recommend products you believe in
- Info products- Creating and selling eBooks or eCourses on topics your audience needs help with
- Freelance writing– Providing content for online or print publications
- Sponsored content- Getting paid to review or promote products
- Coaching- Helping people accomplish a goal
Pro Tip: Tell (don’t ask) your audience to sign up for your mailing list so that they don’t miss out on any sales or cool stuff you create just for them. They may not be ready to buy right this minute, but if you have access to them via email, you can keep reaching out to them with valuable info until they are ready to buy.
Need more tips on monetizing your blog? Check out this free ebook, 7 Surefire Ways to Increase Your Blog Income Overnight.
Reminder, you can start a blog for as little as $3.95 per month with BlueHost.com. You’ll also get a free domain when you set your blog up with Blue Host. Sign up below and I will send you a free video tutorial plus a blogging resource guide to help you get your new website set-up.
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